FRUTTARE
Fruttare is the new ice cream from Wall’s that is made from natural ingredients with no artificial flavor and colour. It is designed to be an authentic experience, merging the best qualities of summer - a rich taste coupled with a refreshingly cold touch. The essence of Fruttare is to live the true colours of life.
The objective of the print ads is to draw audience’s attention to the real fruit ice cream and to bring a smile on people faces.
Target market:
Fruit lovers, ice cream lovers.
Age group: 10 +
The creative concept:
Vietnamese have a joke that if you eat seeds, a tree will grow from the seeds inside your body.
Fruttare is the new ice cream from Wall’s that is made from natural ingredients with no artificial flavor and colour. It is designed to be an authentic experience, merging the best qualities of summer - a rich taste coupled with a refreshingly cold touch. The essence of Fruttare is to live the true colours of life.
The objective of the print ads is to draw audience’s attention to the real fruit ice cream and to bring a smile on people faces.
Target market:
Fruit lovers, ice cream lovers.
Age group: 10 +
The creative concept:
Vietnamese have a joke that if you eat seeds, a tree will grow from the seeds inside your body.