Nescafe 3in1
Objective:
In Vietnam, people specially like strong coffee. To their belief, the stronger the coffee, the better the quality.
The challenge is that Nescafe is an instant coffee brand and Vietnamese often think instant coffee is not strong. Therefore Vietnamese customers never connect the brand with good coffee.
To tackle this challenge, the print ad needs to showcase how strong Nescafe can be.
Target market:
Vietnamese coffee lovers. Age group: 20+
The creative concept:
To showcase how strong Nescafe is, we use one very popular character who is famous for their sleep and their desperate need to wake up.
In Vietnam, people specially like strong coffee. To their belief, the stronger the coffee, the better the quality.
The challenge is that Nescafe is an instant coffee brand and Vietnamese often think instant coffee is not strong. Therefore Vietnamese customers never connect the brand with good coffee.
To tackle this challenge, the print ad needs to showcase how strong Nescafe can be.
Target market:
Vietnamese coffee lovers. Age group: 20+
The creative concept:
To showcase how strong Nescafe is, we use one very popular character who is famous for their sleep and their desperate need to wake up.